Built for Distributors

Your sales team shouldn't be doing data entry.

Independent distributors lose 40% of inside sales time to manual order entry and chasing availability. Coupler fixes that.

The Manual Work
Killing Your Margins

Your team was hired to sell, but they're stuck being professional copy-pasters.

Orders come in via email, phone, text—someone re-keys all of it.

Checking availability means logging into 5 different supplier portals.

Quotes get built, then manually re-entered as orders.

Customer pricing lives in spreadsheets or inside someone's head.

Systems that help sales teams sell

A single platform to handle the busywork so your team can focus on closing.

Order Parser

Orders come in via email, text, PDF, even voicemail. Coupler extracts the line items, matches SKUs, and presents a clean order. Your rep approves in one click—synced to your ERP automatically.

Supplier Hub

We connect to your top suppliers and pull availability in real time. Your rep sees one screen with stock levels, lead times, and pricing across vendors. No more five browser tabs.

Quote Converter

Quotes live in Coupler. Customer requests a change—it's tracked. Customer approves—it converts to a sales order instantly. No re-keying, no version confusion, no lost details.

Price Engine

Customer-specific pricing, contract pricing, promo tiers—all in one place. Coupler applies the right price automatically on every quote and order. No spreadsheet lookups, no margin leakage.

Backorder Tracker

Every open backorder across every supplier in one view. Coupler pulls status updates automatically and flags what's late. Your team stops chasing and starts communicating proactively.

Reporting Hub

Buying group reports, supplier scorecards, rebate submissions—Coupler formats them exactly how they need to be. One click export. No more monthly spreadsheet gymnastics.

Plugs into your stack. No rip and replace.

Coupler sits on top of what you've got. We integrate with your ERP, connect to your suppliers, and work with how your customers already send orders.

ERPs we work with

Prophet 21 · Epicor · Eclipse · DDI System · Infor · SAP B1 · Others via CSV/API

Supplier connections

We pull availability and pricing however your suppliers share it—portals, price files, EDI, or email. No API required on their end.

Order inputs we handle

Email · PDF · Text · Web form · Fax · Phone (transcribed) · Customer portals

How We Deploy

01

We learn your flow

One Call

We map your current suppliers, your ERP setup, and your messiest customer formats.

02

We configure it

30 Days

We set up the pipes. Minimal lift from you—about 2 hours a week of feedback.

03

Your team gets time back

Results in 60 Days

Go live. Watch the manual data entry vanish. Your team gets back to selling.

The Coupler Guarantee

10+ hours/week saved
in 60 days.

If we don't hit this metric, you get your full implementation fee back. No questions asked.

Questions

Let modern tools handle the busywork.

Stop burning expensive sales hours on manual entry. Give your team the infrastructure they need to focus on revenue.